Corporate Culture

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Corporate identity

I. The design of Jinwang LOGO consists of the transformed initial letters of the Chinese character of the company’s name, “Jinwang”, which take on the profound meaning.

II. Jinwang LOGO consists of three sections: the semicircle, the “J”, and the “W”. The entire pattern resembles a robust and intelligent roc, soaring high into the sky.

1. The semicircular pattern: red represents the sun. In the sun and rain, Jinwang will remain vibrant and thriving forever; the pattern also symbolizes the Earth. “Jinwang people” are around the Earth, indicating that the export-oriented Jinwang is thriving in the international business development.

2. The “J” pattern: this pattern is the first letter of the Chinese character “Jin”. The graphic design is in the shape of the Chinese character “human”, standing on the back of the flying roc. The overall color is red, symbolizing the vibrant, energetic, and progressive outlook of JINWANG people.

3. The “W” pattern: This pattern is the first letter of the Chinese character “Wang”. The graphic design is a flying bird, indicating that Jinwang's business is like a flying roc, forging ahead against wind and waves. The color of the pattern is peacock blue, implying that the roc will always fly under the blue sky and above the sea!